Sustainability
50+ billion trays hit landfill every year. The pad is why.
Soaker pads block recyclable PET trays from the recycling stream, the biggest food packaging problem in the world. Lucid eliminated the pad.
One material
100% clear PET.
No pad. No contaminants.
Failure points removed.
Designed for recycling
Rinse and recycle in the same stream as PET bottles.
Golden Design Rules
Aligned with the industry’s Golden Design Rules.
The problem
Recycling fails at the tray.
Plastic trays dumped into landfills mean forever-lost recycling opportunities. The reason isn't the tray. It's what's glued inside it.
01
Pads block the stream
Recycling is impossible when pads, glues and colours are included — trays go straight to landfill.
02
Key categories, same failure
Berries, cut fruit, meats, seafood, poultry — mismanaged purge span them all, compounding the problem.
03
Mixed materials, mixed messages
Limited consumer adoption for recycling, devaluing the entire recycling stream.
04
Compounds by the second
3,000+ trays with soaker pads will be dumped into landfills by the time you finish this sentence.
The fix
Eliminate the pad. Restore recyclability.
Others optimize packaging. Lucid removes the failure point. One design decision, and the whole tray re-enters the recycling stream.
01
Pad-less by design
A patented two-piece tray design that separates the liquid purge — no absorbent pad required.
02
Mono-material PET
100% recyclable. Zero contaminants. No soaker pads, membranes, desiccants or multilayers.
03
Rinse and recycle
No consumer adoption required. Easy for consumers and municipalities.
04
Circularity
Yesterday's tray becomes tomorrow's tray, again and again.
Recyclability depends on local collection and processing infrastructure.
Why mono-material
One material. One clear path.
No pads or membranes
Nothing glued inside the tray: no soaker pad, no film layers. That's what usually ruins recycling.
Less virgin resin
Made with recycled PET, so less brand-new plastic has to be produced.
Less material complexity
One plastic doing the whole job. Lighter, simpler to make, simpler to recycle.
Designed for PET recycling streams*
Rinse it and drop it in your home recycling bin, the same stream as bottles.
*Acceptance varies by local program.
EPR fee advantages may applyVaries by jurisdiction
The Golden Design Rules
Six rules apply. Six rules met.
Lucid trays align with each applicable Golden Design Rule.
Increases value in PET recycling.
No problematic elements in the package.
No excess headspace. Sized to the product.
Raises value of PET thermoformed trays.
Less virgin plastic in B2B packaging.
How2Recycle labelled on every tray.
Not applicable to clear PET thermoformed trays:GDR 4 · Plastic overwrapsGDR 6 · Flexible packagingGDR 7 · Rigid HDPE & PP
The credentials
Proof, not promises.
Memberships, certification and material facts. Verified.
Sustainable Packaging Coalition
Member
FSSC 22000
SGS-certified facilities
How2Recycle
Rinse · Check locally · Recycle
01 PET
Clear PET material
Ready to fix it?
50 billion trays are waiting on one decision. Make it.
Request a sample. Pack it with your product. See for yourself.