Patented · Pad-less · Proven

Lucid Infinity™:
Berries.

Keeps juice and moisture away from delicate fruit.

Request a sample See the science

100%recyclable mono-material PET. 0 contaminants.

No consumer adoption required

Simply rinse and recycle.

Longer shelf life

Moisture-managed design that works with your produce.

Retail-ready

Leak-resistant, fully customizable to your brand and shelf specs.

Regulatory confidence

Aligned with new and emerging global regulations.

The problem

50B+ glued soaker pads — “diapers” — dumped into landfills.

Messy presentation. Poor customer experience. Regulatory risks.

A conventional clamshell of crushed, weeping berries sitting in their own juice

Glued soaker pads block trays

From the recycling stream = endless generation of single-use plastics.

Consumers can’t be expected to remove pads

From trays — yet manufacturers continue to put the onus on them.

Soaker pads steal attention away

From your product to the purge — suffocating freshness and killing sales.

Mixed materials and messages

Introduce regulatory risks, limit consumer adoption for recycling, devalue the whole recycling system.

Side view of the three-piece Lucid Infinity tray with berries resting above and juice collected in the reservoir below

Raspberries on the elevated Lucid Infinity rack, drops of juice falling into the clear reservoir tray below

The solution

Lucid Infinity:
Berries.

A patented three-piece tray that keeps delicate fruit separated from any juices it expels and aerates to keep it dry.

Elevate

The fruit rests above.

Drain

Juice moves through.

Collect

The reservoir holds it below.

One innovation. Four better outcomes.

Berries resting on the elevated rack of a clear tray above the empty reservoir

Pad-less tech

Delays onset of mould. More full-price sell-through.

A clear tray being rinsed under a kitchen tap before recycling

Simply rinse and recycle

No unhygienic handling, no consumer adoption required.

Clear trays of berries displayed face-up in a bright retail case

Custom designs

Inviting displays with limitless merchandising opportunities, keeping focus on the food.

A clear, pad-free PET tray moving along a recycling line

Intelligent design

Removes disposal guesswork, builds real capacity for circularity, and eliminates regulatory risks.

The proof

Shoppers prefer Lucid Infinity™ over the standard.

Two blind side-by-side studies. The branding was hidden. The preference wasn't.

Study 01·Mixed fruit Two trays of mixed cut fruit side by side for a blind consumer comparison

95.8%

of blinded consumers chose the fruit packed in Lucid Infinity™ in taste and appearance.

Blind preference study·24 consumers·Mixed fruit

Fresher appearance

Crisper texture

More distinct flavour

Study 02·Watermelon Two trays of cut watermelon side by side after three days refrigerated

82%

of blinded participants chose watermelon packed in Lucid Infinity™ as their preferred purchase in taste and appearance.

Blind preference study·24 consumers·3 days refrigerated

High-purge application

Side-by-side comparison

Result shown in study

Retail impact

Win the first purchase. Earn the next.

Lucid Infinity™ helps protect the fresh-berry experience across the entire journey — from the case to the customer's kitchen.

A fully stocked retail produce case of clear berry trays

Protect the full-price window

A cleaner pack gives fewer visual reasons to mark it down.

A shopper lifting a clear tray of berries to inspect it

Strengthen case appeal

Keep bright, dry fruit — not weeping juice — at the centre of attention.

Fresh berries tipped from a clear tray into a bowl at home

Deliver a better bowl

Fruit arrives dry and intact — no soft layer to pick through.

A shopper returning to the produce aisle and reaching for a clear berry tray

Bring shoppers back

A better experience at home gives shoppers more reason to buy again.

100%Recyclable · PET

Sustainability

One material. Nothing to sort.

Mono-material PET. No foam, no mixed materials. It recycles easily and can be built with PCR content. As foam bans expand across North America, PET keeps you ahead of the rules.

100% PET — One material
PCR-ready — Built for tomorrow
No foam — Ahead of the bans
One stream — Nothing extra to separate

The process

A better tray. In as little as 12 weeks.

One partner. Five clear steps. A packaging system engineered, prototyped and proven around your operation.

A current retail pack laid out on a table for review with a notebook and calipers — **01Define***Week 0*Current pack + requirements

Engineer working on a tray design in CAD on a workstation — **02Engineer***Weeks 1–2*Designed around your operation

CNC machine cutting an aluminium thermoforming tool — **03Prototype***Weeks 3–4*Physical samples for testing

Clear trays being denested and filled on an automated packing line — **04Prove***Weeks 5–6*Side-by-side product trial

Rows of finished clear PET trays coming off a thermoforming line — **05Scale***Weeks 8–12*Tooling + commercial production

Manufacturing footprint

Two facilities. One manufacturing system.

More than 400,000 sq. ft. of manufacturing and warehousing capacity built for high-volume programs across North America.

Aerial view of the Lucid manufacturing facility in Brampton, Ontario — 01· Brampton

Aerial view of the Lucid warehouse and production facility in Vaughan, Ontario — 02· Vaughan

400,000+ sq. ft.

Multiple extrusion linesMultiple CNC machinesAutomated thermoformingDirect customer supply

Vertically integrated

From PET resin to finished package. Under one roof.

01ResinPET resin enters the system.
02SheetExtruded into production-ready sheet.
03ToolingTooling engineered and machined in-house.
04ThermoformingPackages formed at commercial speed.
05Finished packageInspected, packed and ready to supply.

Engineering

Fits your product. Runs on your line.

Two Lucid engineers in hi-vis vests taking measurements on a customer's plant floor

On-site · Day 1

On your floor

Our engineers start at your facility, not ours. Fill weight, line speed, equipment — measured in person.

Automated denesting equipment feeding clear trays onto a packing line

Denest · Fill · Seal

Built around your automation

Designed around your denesting, closing and sealing equipment from day one.

A prototype clear tray being inspected by hand under workshop lighting

Sample · Rev A

Prototype first

Physical samples on your line before production tooling begins.

Tall warehouse racking stacked with palletised finished trays

Ship-ready

Built to scale

Tooling, extrusion and thermoforming managed under one roof.

Clear trays moving along a dark production line

Ready to see it?

Your product. Our tray. See the difference.

Request a sample. Pack it in Infinity and let the result speak for itself.

Request a sample Book a meeting

Explore our markets

50B+ glued soaker pads — “diapers” — dumped into landfills.

Glued soaker pads block trays

Consumers can’t be expected to remove pads

Soaker pads steal attention away

Mixed materials and messages

Lucid Infinity:Berries.

Pad-less tech

Simply rinse and recycle

Custom designs

Intelligent design

Shoppers prefer Lucid Infinity™ over the standard.

Win the first purchase. Earn the next.

Protect the full-price window

Strengthen case appeal

Deliver a better bowl

Bring shoppers back

One material. Nothing to sort.

A better tray. In as little as 12 weeks.

Two facilities. One manufacturing system.

From PET resin to finished package. Under one roof.

Fits your product. Runs on your line.

On your floor

Built around your automation

Prototype first

Built to scale

Your product. Our tray. See the difference.

Where do you want to go next?

Lucid Infinity:
Berries.