Patented · Pad-less · Proven

The industry standard tray for cut fruit is a puddle. We fixed that.

Lucid Infinity™ separates released juice from the product.

Request a sample See the blind-test results

95.8%of consumers preferred Infinity-packed mixed fruit in a blind test*

Margins

Fewer markdowns. More full price sell-through.

Merchandising

Cleaner presentation.

Consumer experience

Fresher product. No leaks.

For the planet

100% recyclable PET.

The problem

Fresh can still look unsellable.

In conventional trays, cut fruit naturally releases juices. That liquid pools around the product, making fresh fruit look older than it is and putting full-price sales at risk.

Conventional tray of cut fruit sitting in pooled juice with a markdown label — was $7.99, now $3.99

Looks less fresh

Pooling around the fruit makes it look older than it is.

Tastes less fresh

Fruits can soften while flavours begin to blend.

Sells for less

Shoppers pass on it and it gets marked down.

Ends as shrink

What doesn't sell becomes waste, lost sales.

Lucid Infinity two-piece tray: cut fruit resting above on the elevated rack, released juice dripping into the sealed reservoir below

Cubed melon, pineapple and strawberries on the elevated Lucid Infinity rack, juice pooling in the reservoir tray below

The solution

Fruit above.
Lucid Infinity™.

A patented two-piece tray that separates cut fruit from its juice.

Elevate

Fruit rests above.

Drain

Juice moves through.

Collect

The reservoir holds it below.

One innovation. Four better outcomes.

Cut fruit resting dry on the rack of a clear tray with juice collected below

Looks fresher

Juice collects below, out of sight. The fruit looks as fresh as it is.

Close-up of firm, glossy cubes of cut fruit

Tastes fresher

Fruit stays out of its own juice, so textures hold and flavours stay distinct.

Clear trays of cut fruit displayed face-up in a bright retail case

Sells at full price

A cleaner pack gives shoppers no reason to pass — and you no reason to mark down.

A clear, pad-free PET tray moving along a recycling line

100% Recyclable

Less shrink in the case. And when the tray's done, it's mono-material PET — nothing to sort.

The proof

Shoppers prefer Lucid Infinity™ over the standard.

Two blind side-by-side studies. The branding was hidden. The preference wasn't.

Study 01·Mixed fruit Two trays of mixed cut fruit side by side for a blind consumer comparison

95.8%

of blinded consumers chose the fruit packed in Lucid Infinity™ in taste and appearance.

Blind preference study·24 consumers·Mixed fruit

Fresher appearance

Crisper texture

More distinct flavour

Study 02·Watermelon Two trays of cut watermelon side by side after three days refrigerated

82%

of blinded participants chose watermelon packed in Lucid Infinity™ as their preferred purchase in taste and appearance.

Blind preference study·24 consumers·3 days refrigerated

High-purge application

Side-by-side comparison

Result shown in study

Retail impact

Win the first purchase. Earn the next.

Lucid Infinity™ helps protect the cut-fruit experience across the entire journey — from the shelf to the shopper's home.

Protect the sale

Fewer visual reasons to mark it down before it sells.

Shopper holding a clear tray of cut fruit

Extend shelf life

Keep the fruit away from pooled juice.

Parent sharing cut fruit with a child at home

Deliver a better bite

Help preserve the texture, flavour separation, and freshness consumers expect.

Bring shoppers back

Fresher longer gives shoppers more reason to buy again.

100%Recyclable · PET

Sustainability

One material. Nothing to sort.

Mono-material PET. No foam, no mixed materials. It recycles easily and can be built with PCR content. As foam bans expand across North America, PET keeps you ahead of the rules.